MarTech & AdTech Product Advisory for All Businesses
Engage in close collaboration and innovative problem-solving customized to your business's current challenges.
Consulting Backed By Over A
Decade of Experience With
Looking for a player/coach to supercharge your team?
Get The One-Stop-Solution Your Business Deserves
Partner with our team to unlock greater capacity, next-level solutions, and strategic insight to take your business to the next level.
Bespoke Solutions
We specialize in crafting customized solutions designed to elevate your business with trusted techniques rooted in customer-centric product development practice
Product Innovation
Partner with us to envision the future of your products and features appropriately balanced between the needs and journeys of your customers and your overarching business objectives
Commercialization & Strategy
We'll assist in crafting compelling value propositions and developing a sales strategy, playbook, and compensation plan aligned with your goals.
Venture Capital + M&A Advisory
Utilize our market insights and hands-on experience to pinpoint high-potential startups and bolster the performance of your existing portfolio to optimize the returns of your fund(s).
Demand Side Platforms (DSPs)
Sell-Side Platforms (SSPs)
Mobile Mediation Platforms & Ad Servers
Retail Media Networks (RMN)
Private Marketplaces (PMPs)
Cookie Depreciation Mitigation & Cleanrooms
Privacy-Preserving Ad Tech
Attribution & Measurement
Agile & Scrum Methodologies
Uniting Product Strategy and Action for Unmatched ROAS
Product Advisory
Efficacy Evaluations
Roadmap Development
Objectives & Key Results (OKRs)
Product Requirement Documents (PRDs)
Global Commercialization & Go-To-Market Strategy (GTM)
User Experience (UX)
Value Prop. Development
User Acceptance Testing (UAT)
Agile & Scrum Methodologies
Demand Side Platforms (DSPs)
Sell-Side Platforms (SSPs)
Mobile Mediation Platforms & Ad Servers
Retail Media Networks (RMN)
Private Marketplaces (PMPs)
Cookie Depreciation Mitigation & Cleanrooms
Privacy-Preserving Ad Tech
Attribution & Measurement
Agile & Scrum Methodologies
Uniting Product Strategy and Action for Unmatched ROAS
Product Advisory
Efficacy Evaluations
Roadmap Development
Objectives & Key Results (OKRs)
Product Requirement Documents (PRDs)
Global Commercialization & Go-To-Market Strategy (GTM)
User Experience (UX)
Value Prop. Development
User Acceptance Testing (UAT)
Agile & Scrum Methodologies
How It Works
As Easy As 1, 2, 3...
1
Are we a good fit?
Exploration
Start with a conversation with Keith about your business and the product struggles you’re facing to determine if you’re a fit for our service.
2
What’s the scope?
Evaluation
After the call, we’ll identify the greatest areas of leverage and application of our skillset to provide solutions worth your time. If we don’t think we’re the best fit, we’ll let you know free of charge.
3
What next?
EXECUTION
Then, we’ll provide a customized service package based on the needs of your business, built from the ground up to accelerate your results. We will enable your team with a set of sustainable tools that won’t require additional input from us. No slide decks here.
How It Works
As Easy As 1, 2, 3...
1
Are we a good fit?
Exploration
Start with a conversation with Keith about your business and the product struggles you’re facing to determine if you’re a fit for our service.
2
What’s the scope?
Evaluation
After the call, we’ll identify the greatest areas of leverage and application of our skillset to provide solutions worth your time. If we don’t think we’re the best fit, we’ll let you know free of charge.
3
What next?
EXECUTION
Then, we’ll provide a customized service package based on the needs of your business, built from the ground up to accelerate your results. We will enable your team with a set of sustainable tools that won’t require additional input from us. No slide decks here.
A Cut Above the Rest
Billion’s Generated.
Directly involved in multiple 0 to $1B+ ARR digital advertising and product launches.
Cross-Stack Disciplined.
Extensive experience maximizing ROAS for advertisers/agencies and optimizing yield for publishers across the ad stack.
Embedded in the Industry.
We’re always in the market, from CES to Cannes, and offer the ability to leverage both quantitative and qualitative insights developed from deep industry experience for unparalleled insight, credibility, and efficiency in navigating complex market landscapes
Trained by Big Tech.
Over a decade in digital advertising with direct product manager experience at reputable firms: Google, Amazon, and Apple
Single Service Solutions.
From comprehensive consultations to targeted execution, our one-stop expertise is meticulously tailored to propel your business forward with precision and ease, ensuring every step is optimized for success.
Adaptable.
Direct practicer engagement navigating & responding to changing market needs and adapting to the quickly evolving technological landscape
Take action
Accelerate Your Team
Get started with a simple exploratory call to meet Keith and share your needs.
A Cut Above the Rest
Billion’s Generated.
Directly involved in multiple 0 to $1B+ ARR digital advertising and product launches.
Cross-Stack Disciplined.
Extensive experience maximizing ROAS for advertisers/agencies and optimizing yield for publishers across the ad stack.
Embedded in the Industry.
We’re always in the market, from CES to Cannes, and offer the ability to leverage both quantitative and qualitative insights developed from deep industry experience for unparalleled insight, credibility, and efficiency in navigating complex market landscapes
Trained by Big Tech.
Over a decade in digital advertising with direct product manager experience at reputable firms: Google, Amazon, and Apple
Single Service Solutions.
From comprehensive consultations to targeted execution, our one-stop expertise is meticulously tailored to propel your business forward with precision and ease, ensuring every step is optimized for success.
Adaptable.
Direct practicer engagement navigating & responding to changing market needs and adapting to the quickly evolving technological landscape
Take action
Accelerate Your Team
Get started with a simple exploratory call to meet Keith and share your needs.
Over A Decade In Product
2022 - 2023
Group Product Manager,
Ad Platforms
Building confidential privacy-first advertising products (Ads Demand Team / Measurement)
2021 - 2022
Senior Product Manager (Technical)
Building a world-class DSP product (focused on deals/programmatic guaranteed)
2017 - 2021
Global Product Lead
Responsible for Google’s multi-billion dollar publisher-facing ad-serving businesses (Google Ad Manager [fka DoubleClick for Publishers], Authorized Buyers [fka AdX], and part of AdMob).
Ownership included building and launching Google’s Open Bidding (Exchange Bidding) and Represented Inventory (sub-syndication) solutions
2015 - 2017
Senior Analyst - Global Brand Yield Solutions & Innovations
Technical analyst responsible for identifying and executing growth opportunities and providing weekly YouTube business health updates to the CEO/board
2011 - 2015
Analyst, Global Inventory Management
Previous Google roles included engineering work in search, technical integration work with clients new to retargeting (tagging + cookie strategies), and analyst work across Google’s other Owned and Operation (O&O) properties
Over A Decade In Product
2022 - 2023
Group Product Manager,
Ad Platforms
Building confidential privacy-first advertising products (Ads Demand Team / Measurement)
2021 - 2022
Senior Product Manager (Technical)
Building a world-class DSP product (focused on deals/programmatic guaranteed)
2017 - 2021
Global Product Lead
Responsible for Google’s multi-billion dollar publisher-facing ad-serving businesses (Google Ad Manager [fka DoubleClick for Publishers], Authorized Buyers [fka AdX], and part of AdMob).
Ownership included building and launching Google’s Open Bidding (Exchange Bidding) and Represented Inventory (sub-syndication) solutions
2015 - 2017
Senior Analyst - Global Brand Yield Solutions & Innovations
Technical analyst responsible for identifying and executing growth opportunities and providing weekly YouTube business health updates to the CEO/board
2011 - 2015
Analyst, Global Inventory Management
Previous Google roles included engineering work in search, technical integration work with clients new to retargeting (tagging + cookie strategies), and analyst work across Google’s other Owned and Operation (O&O) properties
about
Keith Weisberg
Before establishing an independent advisory and running an angel syndicate, Keith Weisberg was a Product Manager at Apple focused on building privacy-first advertising products.
Concurrently, Keith is an accredited angel investor who coaches entrepreneurs, small businesses, and NGO’s on designing actionable plans backed by metrics to take their game to the next level of performance.
Before establishing an independent advisory and running an angel syndicate, Keith Weisberg was a Product Manager at Apple focused on building privacy-first advertising products.
Concurrently, Keith is an accredited angel investor who coaches entrepreneurs, small businesses, and NGO’s on designing actionable plans backed by metrics to take their game to the next level of performance.
Before Apple, Keith worked on Amazon Advertising’s deal products and spent a decade at Google in a variety of different job functions across Search, YouTube, and the former DoubleClick products (e.g. Authorized Buyers, Google Ad Manager). Life before Google included starting multiple bootstrapped profitable businesses and one venture-backed endeavor.
Keith’s academic background involves completing a technical bachelor’s degree in Informatics, with a minor in Entrepreneurship, at Indiana University Bloomington. As a student he also enjoyed traveling internationally on the collegiate sales team to compete in sales competitors on behalf of Indiana University Bloomington
Keith harbors a deep commitment to leveraging the economic and social potential of information technologies to revolutionize both the corporate landscape and societal norms, with a heavy specialization in digital marketing and advertising. He dedicates himself to guiding both students and professionals toward achieving their unique visions of success within the business realm. Globally acknowledged for his product proficiency, Keith has a distinguished track record of assisting emerging businesses in crafting their sales and marketing strategies. Outside of his professional endeavors, if Keith isn’t traveling he’s struggling between the decision of alpine skiing or kiteboarding due to their overlapping season in North America.
Before Apple, Keith worked on Amazon Advertising’s deal products and spent a decade at Google in a variety of different job functions across Search, YouTube, and the former DoubleClick products (e.g. Authorized Buyers, Google Ad Manager). Life before Google included starting multiple bootstrapped profitable businesses and one venture-backed endeavor.
Keith’s academic background involves completing a technical bachelor’s degree in Informatics, with a minor in Entrepreneurship, at Indiana University Bloomington. As a student he also enjoyed traveling internationally on the collegiate sales team to compete in sales competitors on behalf of Indiana University Bloomington
Keith harbors a deep commitment to leveraging the economic and social potential of information technologies to revolutionize both the corporate landscape and societal norms, with a heavy specialization in digital marketing and advertising. He dedicates himself to guiding both students and professionals toward achieving their unique visions of success within the business realm. Globally acknowledged for his product proficiency, Keith has a distinguished track record of assisting emerging businesses in crafting their sales and marketing strategies. Outside of his professional endeavors, if Keith isn’t traveling he’s struggling between the decision of alpine skiing or kiteboarding due to their overlapping season in North America.
Solutions that Stick, Success that Scales
We take pride in delivering services that work, the first time.
Our goal is to equip you, your team, and your business to take actionable steps to reach your goals without endless consulting fees.
Apply below.
© 2023 Keith Weisberg. All rights reserved.
MarTech & AdTech Product Advisory for
All Businesses
Engage in close collaboration and innovative problem-solving customized to your business's current challenges.
Consulting Backed By Over A
Decade of Experience With
Looking for a player/coach to supercharge your team?
Get The One-Stop-Solution Your Business Deserves
Partner with our team to unlock greater capacity, next-level solutions, and strategic insight to take your business to the next level.
Bespoke Solutions
We specialize in crafting customized solutions designed to elevate your business with trusted techniques rooted in customer-centric product development practice
Product Innovation
Partner with us to envision the future of your products and features appropriately balanced between the needs and journeys of your customers and your overarching business objectives
Commercialization & Strategy
We'll assist in crafting compelling value propositions and developing a sales strategy, playbook, and compensation plan aligned with your goals.
Venture Capital + M&A Advisory
Utilize our market insights and hands-on experience to pinpoint high-potential startups and bolster the performance of your existing portfolio to optimize the returns of your fund(s).
Product Advisory
Efficacy Evaluations
Roadmap Development
Objectives & Key Results (OKRs)
Product Requirement Documents (PRDs)
Global Commercialization
Go-To-Market Strategy (GTM)
User Experience (UX)
Value Prop. Development
User Acceptance Testing (UAT)
Agile & Scrum Methodologies
Product Advisory
Efficacy Evaluations
Roadmap Development
Objectives & Key Results (OKRs)
Product Requirement Documents (PRDs)
Global Commercialization
Go-To-Market Strategy (GTM)
User Experience (UX)
Value Prop. Development
User Acceptance Testing (UAT)
Agile & Scrum Methodologies
Uniting Product Strategy and Action for Unmatched ROAS
Demand Side Platforms (DSPs)
Sell-Side Platforms (SSPs)
Mobile Mediation Platforms
Ad Servers
Retail Media Networks (RMN)
Private Marketplaces (PMPs)
Cookie Depreciation Mitigation
Cleanrooms
Privacy-Preserving Ad Tech
Attribution & Measurement
Agile & Scrum Methodologies
Demand Side Platforms (DSPs)
Sell-Side Platforms (SSPs)
Mobile Mediation Platforms
Ad Servers
Retail Media Networks (RMN)
Private Marketplaces (PMPs)
Cookie Depreciation Mitigation
Cleanrooms
Privacy-Preserving Ad Tech
Attribution & Measurement
Agile & Scrum Methodologies
A Cut Above the Rest
Billion’s Generated.
Directly involved in multiple 0 to $1B+ ARR digital advertising and product launches.
Cross-Stack Disciplined.
Extensive experience maximizing ROAS for advertisers/agencies and optimizing yield for publishers across the ad stack.
Trained by Big Tech.
Over a decade in digital advertising with direct product manager experience at reputable firms: Google, Amazon, and Apple
Adaptable.
Direct practicer engagement navigating & responding to changing market needs and adapting to the quickly evolving technological landscape
Single Service Solutions.
From comprehensive consultations to targeted execution, our one-stop expertise is meticulously tailored to propel your business forward with precision and ease, ensuring every step is optimized for success.
Embedded in the Industry.
We’re always in the market, from CES to Cannes, and offer the ability to leverage both quantitative and qualitative insights developed from deep industry experience for unparalleled insight, credibility, and efficiency in navigating complex market landscapes
Take action
Accelerate Your Team
Get started with a simple exploratory call to meet Keith and share your needs.
How It Works
As Easy As 1, 2, 3...
1
Are we a good fit?
Exploration
Start with a conversation with Keith about your business and the product struggles you’re facing to determine if you’re a fit for our service.
1
Are we a good fit?
Exploration
Start with a conversation with Keith about your business and the product struggles you’re facing to determine if you’re a fit for our service.
2
What’s the scope?
Evaluation
After the call, we’ll identify the greatest areas of leverage and application of our skillset to provide solutions worth your time. If we don’t think we’re the best fit, we’ll let you know free of charge.
2
What’s the scope?
Evaluation
After the call, we’ll identify the greatest areas of leverage and application of our skillset to provide solutions worth your time. If we don’t think we’re the best fit, we’ll let you know free of charge.
3
What next?
EXECUTION
Then, we’ll provide a customized service package based on the needs of your business, built from the ground up to accelerate your results. We will enable your team with a set of sustainable tools that won’t require additional input from us. No slide decks here.
3
What next?
EXECUTION
Then, we’ll provide a customized service package based on the needs of your business, built from the ground up to accelerate your results. We will enable your team with a set of sustainable tools that won’t require additional input from us. No slide decks here.
Over A Decade In Product
2022 - 2023
Group Product Manager,
Ad Platforms
Building confidential privacy-first advertising products (Ads Demand Team / Measurement)
2021 - 2022
Senior Product Manager (Technical)
Building a world-class DSP product (focused on deals/programmatic guaranteed)
2017 - 2021
Global Product Lead
Responsible for Google’s multi-billion dollar publisher-facing ad-serving businesses (Google Ad Manager [fka DoubleClick for Publishers], Authorized Buyers [fka AdX], and part of AdMob).
Ownership included building and launching Google’s Open Bidding (Exchange Bidding) and Represented Inventory (sub-syndication) solutions
2015 - 2017
Senior Analyst - Global Brand Yield Solutions & Innovations
Technical analyst responsible for identifying and executing growth opportunities and providing weekly YouTube business health updates to the CEO/board
2011 - 2015
Analyst, Incubation Team, and non-advertising-related roles
Previous Google roles included engineering work in search, technical integration work with clients new to retargeting (tagging + cookie strategies), and analyst work across Google’s other Owned and Operation (O&O) properties
A Cut Above the Rest
Billion’s Generated.
Directly involved in multiple 0 to $1B+ ARR digital advertising and product launches.
Cross-Stack Disciplined.
Extensive experience maximizing ROAS for advertisers/agencies and optimizing yield for publishers across the ad stack.
Embedded in the Industry
We’re always in the market, from CES to Cannes, and offer the ability to leverage both quantitative and qualitative insights developed from deep industry experience for unparalleled insight, credibility, and efficiency in navigating complex market landscapes
Trained by Big Tech.
Over a decade in digital advertising with direct product manager experience at reputable firms: Google, Amazon, and Apple
Single Service Solutions.
From comprehensive consultations to targeted execution, our one-stop expertise is meticulously tailored to propel your business forward with precision and ease, ensuring every step is optimized for success.
Adaptable.
Direct practicer engagement navigating & responding to changing market needs and adapting to the quickly evolving technological landscape
Take action
Accelerate Your Team
Get started with a simple exploratory call to meet Keith and share your needs.
about
Keith Weisberg
Before establishing an independent advisory and running an angel syndicate, Keith Weisberg was a Product Manager at Apple focused on building privacy-first advertising products.
Concurrently, Keith is an accredited angel investor who coaches entrepreneurs, small businesses, and NGO’s on designing actionable plans backed by metrics to take their game to the next level of performance.
Before establishing an independent advisory and running an angel syndicate, Keith Weisberg was a Product Manager at Apple focused on building privacy-first advertising products.
Concurrently, Keith is an accredited angel investor who coaches entrepreneurs, small businesses, and NGO’s on designing actionable plans backed by metrics to take their game to the next level of performance.
Before Apple, Keith worked on Amazon Advertising’s deal products and spent a decade at Google in a variety of different job functions across Search, YouTube, and the former DoubleClick products (e.g. Authorized Buyers, Google Ad Manager). Life before Google included starting multiple bootstrapped profitable businesses and one venture-backed endeavor.
Keith’s academic background involves completing a technical bachelor’s degree in Informatics, with a minor in Entrepreneurship, at Indiana University Bloomington. As a student he also enjoyed traveling internationally on the collegiate sales team to compete in sales competitors on behalf of Indiana University Bloomington
Keith harbors a deep commitment to leveraging the economic and social potential of information technologies to revolutionize both the corporate landscape and societal norms, with a heavy specialization in digital marketing and advertising. He dedicates himself to guiding both students and professionals toward achieving their unique visions of success within the business realm. Globally acknowledged for his product proficiency, Keith has a distinguished track record of assisting emerging businesses in crafting their sales and marketing strategies. Outside of his professional endeavors, if Keith isn’t traveling, he’s struggling between the decision of alpine skiing or kiteboarding due to their overlapping season in North America.
Before Apple, Keith worked on Amazon Advertising’s deal products and spent a decade at Google in a variety of different job functions across Search, YouTube, and the former DoubleClick products (e.g. Authorized Buyers, Google Ad Manager). Life before Google included starting multiple bootstrapped profitable businesses and one venture-backed endeavor.
Keith’s academic background involves completing a technical bachelor’s degree in Informatics, with a minor in Entrepreneurship, at Indiana University Bloomington. As a student he also enjoyed traveling internationally on the collegiate sales team to compete in sales competitors on behalf of Indiana University Bloomington
Keith harbors a deep commitment to leveraging the economic and social potential of information technologies to revolutionize both the corporate landscape and societal norms, with a heavy specialization in digital marketing and advertising. He dedicates himself to guiding both students and professionals toward achieving their unique visions of success within the business realm. Globally acknowledged for his product proficiency, Keith has a distinguished track record of assisting emerging businesses in crafting their sales and marketing strategies. Outside of his professional endeavors, if Keith isn’t traveling, he’s struggling between the decision of alpine skiing or kiteboarding due to their overlapping season in North America.
Solutions that Stick, Success that Scales
We take pride in delivering services that work, the first time. Our goal is to equip you, your team, and your business to take actionable steps to reach your goals without endless consulting fees.
Apply below.
Over A Decade In Product
2022 - 2023
Group Product Manager,
Ad Platforms
Building confidential privacy-first advertising products (Ads Demand Team / Measurement)
2021 - 2022
Senior Product Manager (Technical)
Building a world-class DSP product (focused on deals/programmatic guaranteed)
2017 - 2021
Global Product Lead
Responsible for Google’s multi-billion dollar publisher-facing ad-serving businesses (Google Ad Manager [fka DoubleClick for Publishers], Authorized Buyers [fka AdX], and part of AdMob).
Ownership included building and launching Google’s Open Bidding (Exchange Bidding) and Represented Inventory (sub-syndication) solutions
2015 - 2017
Senior Analyst - Global Brand Yield Solutions & Innovations
Technical analyst responsible for identifying and executing growth opportunities and providing weekly YouTube business health updates to the CEO/board
2011 - 2015
Analyst, Incubation Team, and non-advertising-related roles
Previous Google roles included engineering work in search, technical integration work with clients new to retargeting (tagging + cookie strategies), and analyst work across Google’s other Owned and Operation (O&O) properties
about
Keith Weisberg
Before establishing an independent advisory and running an angel syndicate, Keith Weisberg was a Product Manager at Apple focused on building privacy-first advertising products.
Concurrently, Keith is an accredited angel investor who coaches entrepreneurs, small businesses, and NGO’s on designing actionable plans backed by metrics to take their game to the next level of performance.
Before Apple, Keith worked on Amazon Advertising’s deal products and spent a decade at Google in a variety of different job functions across Search, YouTube, and the former DoubleClick products (e.g. Authorized Buyers, Google Ad Manager). Life before Google included starting multiple bootstrapped profitable businesses and one venture-backed endeavor.
Keith’s academic background involves completing a technical bachelor’s degree in Informatics, with a minor in Entrepreneurship, at Indiana University Bloomington. As a student he also enjoyed traveling internationally on the collegiate sales team to compete in sales competitors on behalf of Indiana University Bloomington
Keith harbors a deep commitment to leveraging the economic and social potential of information technologies to revolutionize both the corporate landscape and societal norms, with a heavy specialization in digital marketing and advertising. He dedicates himself to guiding both students and professionals toward achieving their unique visions of success within the business realm. Globally acknowledged for his product proficiency, Keith has a distinguished track record of assisting emerging businesses in crafting their sales and marketing strategies. Outside of his professional endeavors, if Keith isn’t traveling, he’s struggling between the decision of alpine skiing or kiteboarding due to their overlapping season in North America.
Solutions that Stick, Success that Scales
We take pride in delivering services that work, the first time. Our goal is to equip you, your team, and your business to take actionable steps to reach your goals without endless consulting fees.
Apply below.
© 2023 Keith Weisberg. All rights reserved.